The Petersburg Post

Friday, Apr 17th, 2026 - The Shift Most Leaders Are Missing Marketing is not evolving. It is being rebuilt. For the past decade, marketing leaders optimized channels, improved conversion rates, and scaled campaigns through better tools. That playbook is over. AI is no longer assisting marketing. It is becoming the system that runs it. The difference is structural. AI-enabled marketing improves execution. AI-native marketing replaces the ...